No. 099
Visual Design
Typography
Typography is the art of arranging type — choosing typefaces, sizes, spacing, and line lengths — to make text readable and expressive.
Why it matters
Most interfaces are mostly text. Strong typography makes content easy to read and sets the tone and personality of a product.
In depth
Typography covers typeface selection, scale, line height, line length, and tracking. It is foundational to both readability and brand. Good typographic systems define a limited, intentional set of styles that create hierarchy and consistency.
Real-world example
Stripe and Linear use clean, well-spaced typefaces with clear size steps, which makes dense content feel calm and trustworthy.
Caption14.0px
Body17.5px
Subhead21.9px
Title27.3px
Ratio1.25
Related terms