Visual Design
Kerning
Kerning is the adjustment of space between two specific letters to make their pairing look even. It is done pair by pair, not across a whole word.
Why it matters
Uneven gaps between letters can make a logo or headline feel amateurish. Knowing what kerning is helps you spot the difference between type that feels settled and type that feels off.
In depth
Kerning addresses individual letter pairs that the font's default spacing handles poorly, often around angular or rounded shapes. It is easy to confuse with tracking, but the distinction is precise: kerning is local and selective, while tracking is uniform across a run of text. Most kerning happens at large sizes like logos and titles, where uneven gaps are most visible.
Real-world example
In a word like "WAVE," the angled W and A can leave an awkward gap, so a designer nudges them closer until the spacing reads evenly.
Related terms